Today we received our ninth phone book. (I just counted how many we have stowed in the cupboard.) One month sees a new phone book and accompanying directory from Company X. Company Y then sees the competition and steps it up a notch offering their new phone book and accompanying not-so-desideratum. Every time there’s a new clunky, 1,000 paged tome waiting by our door I shake my inner head, sigh and ask myself, “Who still uses these?” Why would I flip through hundreds of pages in a fluorescent book to not find in minutes what I can find in seconds via Google without requiring the death and binding of trees? That thing is the last place I would go for any info whatsoever. However, those things are the first place I go for kindling for our outdoor fire pit. So, I end with a plea to the phone companies who are passing out massive, useless books, wasting paper and generally peeving the public by perpetuating their “competitive” practice: stop! Pass out copies of Grudem’s Systematic Theology instead. Please.
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